Creative Director and Designer with 10+ years of experience building visual identities, campaigns, merchandise, digital experiences, and marketing systems for global music, entertainment, and lifestyle brands. Experienced leading multidisciplinary creative projects from concept through production for clients including Universal Music Group, TikTok Shop, Def Jam Recordings, Apple TV, and JBL.

NEWEST – OLDEST

JAMEEL NAJI

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ABOUT

© 2026

Designed by Bascule

Founder and Principal Design Consultant | Feb 2019 – Present

BASCULE LLC

• Lead multidisciplinary creative agency specializing in visual identity, brand development, and experiential activation design

• Manage client accounts, business operations, and multi-year projects

• Champion end-to-end design lifecycles, ensuring timely delivery of brand assets, websites, and multi-media marketing materials

• Build a robust business pipeline in public and private sectors including, entertainment, tech, non-profit, and government industries

Senior Designer | Mar 2023 – June 2026
Designer | Oct 2020 – Mar 2023

UNIVERSAL MUSIC GROUP

• Developed visual identity for 30+ artist campaigns by embedding cultural narrative and storytelling into design processes

• Wireframed and built 50+ interactive e-commerce merchandising websites to drive product sales

• Designed multimedia assets and merchandise for marketing, licensing, merchandising, and production across UMG labels

• Worked across teams to ensure successful project completion and asset delivery

Art Director | Jan 2016 – Dec 2018

CLOSED SESSIONS

• Designed digital media for the label’s social media platforms

• Led creative direction for brand collaborations, including shared branding and marketing strategy

• Built storyboards and applied media post-production edits

• Managed a multidisciplinary creative team to execute brand development

WORK HISTORY

CITY OF BOSTON, OFFICE OF ARTS & CULTURE | Designer | Dec 2025 – July 2026

• Audited existing branding and communications materials to evaluate social media strategy and storytelling

• Developed department visual identity, brand guidelines, and templates to drive growth in engagement across communications channels

• Led in-house communications team to embed visual identity and adapt brand guidelines across department teams

• Created scalable design systems, brand guidelines, website templates, and merchandise to unify client messaging across company

• Wireframed and built 5 trade show landing pages prioritizing product visibility, flexible function, and user interface

• Designed 5 interactive sales booths for onsite trade shows to showcase TikTok Shop features, functions, and services

• Aligned companies branding with film iconography to develop cohesive digital and onsite marketing and promotional assets

• Designed and built interactive onsite activation booth replicating Spike Lee’s signature double dolly shot for movie premiere event

• Coordinated onsite event logistics across teams to ensure successful booth production, set up, and guest-user experience

TIKTOK SHOP 2026 REBRAND | Designer | Dec 2025 – July 2026

APPLE TV x A24 PRESENT: HIGHEST 2 LOWEST | Art Director | Sep 2025

SELECT PROJECTS

CREATIVE LEADERSHIP: Creative Direction, Brand Strategy, Art Direction, Campaign Development, Project Management

DESIGN: Identity Systems, Packaging, Merchandise, Print, Digital Design, Web Design, Environmental Graphics, Prototyping

TOOLS: Photoshop, Illustrator, Indesign, Premiere Pro, Figma, Shopify, Framer, Google Slides

SKILLS

SELECTED CLIENTS & COLLABORATORS